The story this month
Rankings are transformed year over year; now the job is turning rank into clicks.
Active management began July 1. Average position has moved from 23.1 a year ago to 9.2 today, and click-through is up. The last four weeks are roughly flat on volume versus the prior month as the query mix rebuilds, with the copper-peptides guide doing most of the organic work.
▲ Avg position 23.1 → 9.2 year over year
Impressions
59.0k
28-day window
▼ 6.5%Clicks
517
379 non-branded
▼ 5.1%Avg. position
9.2
9.3 prior · 23.1 last yr
▲ 0.1Avg. CTR
0.88%
0.79% last yr
▲ 0.02pt
Change shown vs the prior 28 days. Live from Search Console, mynajeau.com.
23.1 → 9.2Avg position vs last year
0.79% → 0.88%CTR vs last year
+5.6%Non-branded clicks vs last year
Search Console impact
Source: Google Search Console · snapshot of 13 Jul 2026 · last 28 days
Impressions and clicks, last 90 days
Impressions
Clicks
Active management, Jul 1
AprMayJunJul
Ninety days of daily Search Console data. Impressions and clicks (shown on aligned strips, not one scale) are steady, while average position has improved sharply over the year. Active management began Jul 1.
Top queries
Source: Google Search Console · snapshot of 13 Jul 2026 · last 28 days
What people search to find Najeau
Branded terms rank at the top and convert well; the non-branded peptide queries are the growth lever, ranking already but under-clicked.
Top pages
Source: Google Search Console · snapshot of 13 Jul 2026 · last 28 days
Where the organic clicks land
The copper-peptides guide is the single biggest organic driver by a wide margin.
Technical health
The foundation, scored
Shopping listings
17 / 17 Eligible
All products eligible for Google Shopping free listings
Star ratings
4.9★ Live
Now rendering in results, from 56 reviews
Breadcrumbs
Live Good
On product and collection pages
AI-readable FAQ
Yes Good
FAQ schema machine-readable for AI assistants
Technical status reflects the live mynajeau.com account, verified in Search Console.
What we shipped
Sprint log
Sprint 1: Schema & Shopping
Done · early July · Google-verified
Fixed Product, Article and Org schema and unlocked Google Shopping free listings for all 17 products. Star ratings (4.9 from 56 reviews) now render in results.
Sprint 2: Tier-1 on-page
Done · mid July
Homepage H1 plus title and meta, and collection titles and meta descriptions rewritten around the priority queries.
Sprint 3: Breadcrumbs & AI-readable FAQ
Done · live
Added breadcrumbs on product and collection pages and made the FAQ schema machine-readable for AI assistants.
Sprint 4: Content & E-E-A-T
Next · queued
Ingredient-education pages and comparison content targeting the “hair growth serum” cluster where we are on the edge of page one.
Analysis & next steps
What this means
- The copper-peptides guide (/blogs/news/copper-peptides) is the top organic driver by far: 143 clicks and 15.2k impressions. Build more content around that cluster.
- Branded terms rank 1 to 2 and convert. The growth lever is non-branded: the peptides-for-hair queries already sit at position 2 to 8 with low CTR, so title and snippet work turns existing rank into clicks.
- Average position is up sharply year over year (23.1 to 9.2). The next 28 days should focus on converting that rank into non-brand click volume.