Google Search · The Najeau Review

The story on search

Four search tactics, working the whole demand curve.

Paid search is organized by tactic across demand capture, consideration, competitor, and branded activity in the validated window below.

Verification pending

Awaiting the validated Google Search feed.

By tactic

The four campaigns, side by side

Campaign	Status	Spend	Impr.	Clicks	CTR	CPC	Conv.	CPA	Conv. value	ROAS	Read
No data yet. Current-month tactics appear when the validated feed loads.

Campaign detail · drill-down

Every ad group, with the leading keywords

Spend share and conversion share use the complete Search totals for this window. Efficiency ranks ad groups by CPA only when attributed conversions exist.

Ad groups

Ad group	Campaign	Status	Spend	Spend share	CPC	Conv.	Conv. share	CPA	Efficiency
Ad groups appear when the live feed loads.

Leading keywords

Keyword	Match	Campaign	Status	Spend	CPC	Conv.	CPA
The top 10 keywords appear when the live feed loads.

Measurement notes

Tactic status and efficiency come from the current validated media source.
Conversion totals and CPA are labeled provisional where the source feed does not provide final attribution.
Ad-group shares use complete tactic totals rather than the rows visible in the detail table.