In early July the account added four Google Search tactics and a Performance Max push on top of the steady Meta always-on engine, and spend nearly doubled. Impressions, clicks and CTR jumped while cost per click fell, but the new spend has not converted yet, so CPA rose and ROAS settled at 4.4x. The read is ramp, not alarm, with the next two weeks the test.
◐ New channels scaling · watch conversion efficiencyThrough June the account ran on Meta. In early July we added four Google Search tactics plus Performance Max, so spend nearly doubled while Meta kept running as the steady engine.
Each stage carries its volume and its cost. Read left to right: the money buys attention, attention becomes interest, interest becomes revenue.
| KPI | Prior 30d | Current 30d | Change | Read |
|---|---|---|---|---|
| Spend | $3,581 | $6,973 | ▲ 94.7% | Nearly doubled as Search and PMax launched on top of Meta. |
| Impressions | 174,349 | 336,089 | ▲ 92.8% | Search added a large, low-cost reach layer. |
| Clicks | 2,313 | 7,217 | ▲ 212.0% | Search intent traffic more than tripled click volume. |
| CTR | 1.33% | 2.15% | ▲ 61.9% | Higher-intent search clicks lifted the blended rate. |
| CPC | $1.55 | $0.97 | ▼ 37.6% | Search clicks are far cheaper than the prior Meta mix. |
| Purchases | 307 | 276 | ▼ 10.1% | Down as the new Search and PMax spend has not converted yet. |
| CPA | $11.66 | $25.26 | ▲ 116.6% | Up sharply; blended down by the new unconverted spend. |
| ROAS | 10.03× | 4.41× | ▼ 56.0% | Down from a high base as spend scaled ahead of conversions. |
| Revenue | $35,902 | $30,775 | ▼ 14.3% | Softer, fewer purchases at a similar $111 order value. |
| Campaign | Channel | Status | Spend | Timing | Read |
|---|---|---|---|---|---|
| Convert Always On | Audience Network · Facebook | Live | $3,032.61 | Launched 2023-03-01 | Active this window. |
| Najeau - Search › | Google Search | Live | $2,754.87 | Launched 2026-07-07 | Active this window. |
| Najeau - Performance Max | Google Search · Youtube | Live | $707.88 | Launched 2023-01-23 | Active this window. |
| Najeau - Performance Max | Google Search · Youtube | Live | $202.81 | Launched 2026-07-06 | Active this window. |
| Najeau - Traffic | Facebook · Instagram | Ended | $153.92 | Ended 2026-06-30 | Closed. |
| Najeau - Sales | Facebook · Instagram | Dormant | $120.82 | Last spend 2026-07-01 | Wound down. |
| Tactic | Campaign | Spend | Share | Conv. value | ROAS |
|---|---|---|---|---|---|
| Product | google-ads_product-search_us | $1,290.14 | 47% | - | - |
| Consideration | google-ads_consideration-search_us | $889.50 | 32% | - | - |
| Branded | google-ads_branded-search_us | $299.58 | 11% | - | - |
| Competitor | google-ads_competitor-search_us | $275.65 | 10% | - | - |
| Date | Spend | Conversions | 7-day avg |
|---|---|---|---|
| Daily figures appear when the live feed loads. | |||
The 20-asset Najeau library, angle analysis, and the founder-story pipeline, with the competitive creative strategy.
Open the Creative report ›Branded, product, consideration and competitor, the four tactics driving this window's Search spend and clicks.
Open the Google Search page ›The July numbers capture a scale-up, not a pivot. The Meta always-on engine kept running (its Convert campaign is still the single biggest line of spend), and in early July we layered four Google Search tactics plus a Performance Max push on top. Spend nearly doubled, and the new top of funnel responded immediately: impressions up 93%, clicks up 212%, CTR up to 2.15%, and CPC down to $0.97.
The new spend has not converted yet, so blended CPA rose to $25.26 and ROAS settled at 4.4x, down from 10x when Meta was carrying a smaller, highly efficient base. This is the expected shape of adding paid search. The read is ramp, not alarm, but the next two weeks need to show Search and PMax converting.
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