The Najeau Review
Performance report

Media Performance

Last update: awaiting verified data·Source: Google Ads & MetaVerification pending
The story this month

Current paid media performance.

The figures below come from the validated platform reporting snapshot for the named window and source timestamp.

Verification pending
Spend
-
awaiting validated data
No comparison yet
Purchases
-
awaiting validated data
No comparison yet
CPA
-
awaiting validated data
No comparison yet
CTR
-
awaiting validated data
No comparison yet
Loading the validated platform reporting snapshot.
Figures use the window named above. Najeau is a USD account; reach and frequency are Meta-measured only.

The scale-up

Channel investment in the validated window.
Meta (always-on + winding-down)-
Google Search (configured tactics)-
Performance Max-
Campaign summary appears when the validated feed loads.

Efficiency watch

Current window and aligned comparison.
ROAS
comparison unavailable
-
CPA
comparison unavailable
-
Conversion rate
comparison unavailable
-
CPC
comparison unavailable
-
Comparisons use equal-length complete-day windows.
Paid journey signals Source and reporting window appear when the validated feed loads.

Activity across the paid journey

These are independent platform-reported actions, not a sequential funnel. Video views, leads, and purchases may come from different campaigns and can overlap.

01 · SPEND
Investment
-
awaiting data
02 · REACH
Impressions
-
awaiting data
03 · TRAFFIC
Clicks
-
awaiting data
04 · VIDEO
Video-view events
-
awaiting data
05 · LEADS
Lead events
-
awaiting data
06 · PURCHASES
Purchase events
-
awaiting data
Revenue this window was - at a - average order value. Event types are reported independently and must not be read as one cohort moving step by step.
Period comparison Source and comparison window appear when validated data loads.

This month vs the same period last month, and the read

KPIPrior periodCurrent periodChangeRead
Spend---Awaiting an aligned comparison.
Impressions---Awaiting an aligned comparison.
Clicks---Awaiting an aligned comparison.
CTR---Awaiting an aligned comparison.
CPC---Awaiting an aligned comparison.
Purchases---Awaiting an aligned comparison.
CPA---Awaiting an aligned comparison.
ROAS---Awaiting an aligned comparison.
Revenue---Awaiting an aligned comparison.
The figures and calculated changes refresh automatically from the validated source snapshot.
Where the spend is Source and reporting window appear when validated data loads.

Grouped campaign families with spend this window

CampaignChannelStatusSpendRead
Grouped campaign rows appear when the validated feed loads.
Inside Najeau - Search · configured tactics and current status
TacticCampaignSpendShareConv. valueROAS
Tactic detail appears when the validated feed loads.
Figures are platform-reported (the Meta and Google Ads columns named in the metric dictionary). A comparison against analytics tools can differ; that difference is attribution, not error.
Full tactic-by-tactic detail is on the Google Search page ›
Trend over time Source and reporting window appear when validated data loads.

Daily spend & conversions

Daily spend, pre-launch Daily spend, Search era (from 7 Jul) Conversions: daily (thin) and 7-day average (bold)
View daily figures as a table
DateSpendConversions7-day avg
Daily figures appear when the live feed loads.
Bars show spend and lines show daily conversions and the trailing average for the validated window.
Go deeper

The reports behind these numbers

Paid search
Google Search, tactic by tactic

Branded, product, consideration and competitor, with live or dormant status shown for the validated window.

Open the Google Search page ›
Measurement notes
  • Current totals reconcile to complete daily rows and grouped campaign spend in the source snapshot.
  • Period changes appear only for equal-length windows.
  • Purchases, leads, and video views are independent platform-reported events, not one sequential funnel.