Paid acquisition beats plan as July momentum builds
After taking the accounts over on July 1, spend is pacing exactly to plan while every efficiency metric is landing ahead of target. Meta remains the primary driver of purchases; Performance Max is scaling installs at a falling cost per acquisition. The month reads as a clean confirmation of the new setup.
▲ On track, outperforming on efficiencySpend
$6.7k
month to date
No target setPurchases
312
ROAS 3.8×
▲ 22% vs JuneCPA
€30.1
Target €38 · −21%
▲ betterCTR
1.9%
CPC €0.62
▲ 0.4 ptDaily purchases · the Jul 4 dip is a normal US-holiday slowdown, already recovered.